Google AI Mode & INP: how to prepare your coded business-card website in Bytom (2025)

26 October 2025 — Google rolled out AI Mode (Ask with Gemini) and AI Overviews to Poland on 8 October 2025, while Interaction to Next Paint (INP) replaced FID in Core Web Vitals on 9 September 2024. For service companies in Bytom and the wider Silesia region it means one thing: clients receive instant AI-generated advice, and your website competes with Google’s answers every day. A hand-coded business-card site without plugin bloat now shows an even bigger edge over WordPress templates.

This guide gives you a 2025 action plan: INP checks, LocalBusiness/Service schema, refreshed Google Business Profile landings, and analytics tactics. The examples come straight from projects we ship at Qualix Software.

Key platform shifts in 2024/2025

• AI Mode in Poland: conversational queries, follow-up questions, and Google returning concise answers with only a handful of sources. (Thurrott, Oct 2025, Sempai, Oct 2025)
• INP as a Core Web Vital: since March 2024 Google evaluates full interaction latency, not just the first click. Aim for values under 200 ms. (web.dev, Mar 2024)
• Local SEO 2025: Google Business Profile pushes branch-specific landing URLs, trims click reporting, and re-verifies profiles more aggressively. (MappersGeo, Oct 2025)
• WordPress security debt: 907 new vulnerabilities logged in 2025 (96% in plugins), and 265 remained unpatched by late September. (Patchstack, Apr 2025, SolidWP, Sep 2025)

Why AI Mode & INP rewrite business-card website playbooks

Google AI Mode – fewer clicks, higher bar for quality

AI Mode in Poland works like a real-time consultant: a user types “coded business-card website Bytom” and Google serves a ready-made response with 3–4 source links. If your page doesn’t surface clear answers and structured data, you won’t show up in those citations.

Signals that matter in AI Mode and AI Overviews (2025):

1. Clear structure – Q&A blocks, numbered steps, concise summaries.
2. Fresh, hyperlocal content – contact info, team, Silesian customer stories.
3. Expert signals – stats, quotes, testimonials, outbound references.
4. Schema markup – LocalBusiness, Service, FAQ, Breadcrumb. AI Mode prefers machine-readable context.

INP < 200 ms – responsiveness is the new baseline

Google’s telemetry shows 53% of sites still miss INP thresholds in 2025 (Addy Osmani, Oct 2025). Slow contact forms or bloated menus ruin the experience.

With Astro/HTMX/TypeScript you ship only the code you need, avoiding the 500–900 kB JavaScript payload common in page builders. That’s how a coded site keeps INP low on both mobile and desktop.

Losing clicks? Only if you skip strategy

Yes, AI Mode may answer the entire query without sending traffic. The upside: Google still links to trustworthy, expert pages. Your differentiators:

• Local expertise (Bytom, Chorzów, Katowice),
• Technical performance (speed, security, schema hygiene),
• Content for conversational keywords, e.g. “how to improve INP on a business-card website bytom”.

Technical audit for AI Mode-ready coded business-card websites

Step 1. Measure INP on real visitors

• PageSpeed Insights – check “Interaction to Next Paint” on mobile/desktop.
• CrUX dashboard or Search Console – review field data for Polish audiences (Core Web Vitals section).
• Web Vitals extension – validate interactions while browsing the live site.

Targets: INP ≤ 200 ms, LCP ≤ 2.5 s, CLS ≤ 0.1. Anything flagged as “Needs improvement” feeds the backlog.

Step 2. Trim JavaScript and loading priorities

1. Drop unused libraries (sliders, modal managers, legacy animation bundles).
2. Apply code-splitting – in Astro rely on client:idle, client:visible, or server-only rendering.
3. Preload critical assets via <link rel="preload"> and rel="modulepreload" where necessary.
4. Keep forms lightweight – native HTML validation + fetch requests, no heavy front-end frameworks.

Step 3. Design sections for AI Overviews

• Embed mini FAQs and direct answers inside each core section.
• Use checklists and bullet lists – ideal for AI summarisation.
• Highlight service areas in Silesia – city names, districts, travel radius.
• Align CTAs with intent – e.g. “Book your AI Mode audit in Bytom”.

Step 4. LocalBusiness, Service, FAQ schema

Each service should expose its own Service item with areaServed. Example JSON-LD for a Bytom landing page:

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Coded business-card websites",
  "serviceType": "Custom-coded website",
  "provider": {
    "@type": "LocalBusiness",
    "name": "Qualix Software",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "Rynek 26",
      "addressLocality": "Bytom",
      "postalCode": "41-902",
      "addressRegion": "Silesia",
      "addressCountry": "PL"
    },
    "telephone": "+48 697 433 120",
    "url": "https://qualixsoftware.com"
  },
  "areaServed": [
    { "@type": "City", "name": "Bytom" },
    { "@type": "City", "name": "Chorzów" },
    { "@type": "City", "name": "Gliwice" }
  ],
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Business-card website packages",
    "itemListElement": [
      { "@type": "Offer", "name": "AI Mode & Core Web Vitals audit" },
      { "@type": "Offer", "name": "Business-card website with Keystatic CMS" }
    ]
  }
}

Add FAQPage (even if rich snippets are limited—it still feeds Gemini), plus BreadcrumbList. Google’s February 2025 guidelines stress consistent NAP data and fresh opening hours for local businesses. (Google Search Central, Feb 2025)

Google Business Profile 2025 – what your coded landing needs

Dedicated branch landing pages

Google increasingly strips generic home-page links. Create /bytom-business-card-websites/ and similar landings with:

• full contact details and map embed,
• “Why Bytom / Silesia” section with local proof,
• testimonials from Silesian clients,
• service-specific CTAs and forms.

New reporting – own your analytics

GBP now shows only top queries. To regain insight:

1. Track call/message clicks via GA4 events (gbp_call_click).
2. Append a UTM tag to the GBP link (?utm_source=google&utm_medium=organic&utm_campaign=gbp-bytom).
3. Implement call tracking (CallPage, Cloudflare Zaraz) for attribution.

No-plugin integrations – the coded advantage

• Honeypot + reCAPTCHA Enterprise forms without plugin overhead.
• CRM integrations (Pipedrive, HubSpot) via webhooks or Hono workers.
• Auto-generated PDF quotes using serverless functions.
• Strict CSP, SRI, automatic backups – you control the stack end-to-end.

14-day checklist (26 Oct 2025)

1. Days 1–2 – Core Web Vitals audit (PSI, Search Console, CrUX).
2. Days 3–5 – Refactor JS/CSS (remove libraries, split bundles, lazy-load).
3. Days 6–7 – Restructure content: FAQs, checklists, regional proof.
4. Days 8–9 – Implement schema (LocalBusiness, Service, FAQ, Breadcrumb).
5. Day 10 – Build/refresh GBP landings for Bytom and Katowice.
6. Day 11 – Configure GA4 events & UTM tagging.
7. Days 12–13 – Publish fresh testimonials and case highlights.
8. Day 14 – Test AI Mode visibility (mobile & desktop), log positions.

What my AI Mode audit covers (Qualix package)

• Presence in AI Overviews for local keywords.
• INP, LCP, CLS field data for Silesian visitors.
• Schema completeness vs. 2025 documentation.
• GBP landing uniqueness and structured data health.
• Form/CTA responsiveness.
• Readiness for future Gemini 2.5 updates.

Mini case study: coded service site in Bytom

Pain point: After moving to WordPress, mobile INP spiked to 380 ms and the GBP link hit a generic homepage. AI Mode ignored the business for “business-card website Bytom”.

Fix:

• Rebuilt the landing in Astro (no builder, 700 kB less JS).
• Added Q&A blocks and a “What we check in an AI Mode audit” checklist.
• Implemented Service + areaServed (Bytom, Piekary Śląskie, Chorzów) and FAQ schema.
• Created a dedicated GBP URL with UTM + call tracking.
• Optimised the contact form (HTML validation + honeypot, no extra plugins).

Outcome after 6 weeks:

• INP dropped to 140 ms, LCP to 1.8 s.
• AI Mode started citing the landing for “business-card website Bytom” and “core web vitals audit Silesia”.
• GBP-driven inquiries +42%; 27% of leads called after seeing the AI Overview snippet.

FAQ – AI Mode, INP, and business-card websites

Is FAQ schema worth it after Google’s 2023 restrictions?

Yes. Google limits classic FAQ rich results to authoritative entities, but FAQ schema still helps Gemini extract intent-matched information and boosts the chance of a featured snippet. Removing schema delivers no benefit, while well-written questions fuel conversational queries.

How do I check if AI Mode features my site?

Use mobile Google (AI Mode is live in Poland) or logged-in Chrome desktop, search for phrases like “how to improve INP business-card website Bytom” or “Google AI Mode coded business-card website”. If your link appears in the sources panel, track it and expand supporting content.

Fastest way to improve INP on a coded site?

Strip heavy JS libraries, prefetch API calls, and bind events with addEventListener instead of framework wrappers. Validate in PSI and Lighthouse → Interactions. Typical quick wins:

• replace sliders with static hero sections,
• compress/minify Tailwind or utility CSS,
• defer chat widgets, maps, and third-party scripts (client:idle).

Keep WordPress only for the blog and move the landing to code?

If your WordPress blog is well-maintained and secured, you can keep it headless via APIs. Remember that 96% of vulnerabilities stem from plugins – the fewer front-facing components on WP, the safer your stack. For small firms, I recommend the current hybrid: landings in Astro, blog content managed via Keystatic/Markdown (as on this site).

Summary & next step for Silesian businesses

AI Mode, AI Overviews, and INP define the new normal. A coded business-card website that stays fast, responsive, and transparent about local services can win more leads than in 2023, provided you adapt now. Focus on:

1. Interaction speed (INP) – remove JS bloat, streamline forms.
2. Content structure – Q&A blocks, checklists, local case proofs.
3. Structured data – LocalBusiness, Service, FAQ, Breadcrumb.
4. GBP landings – unique pages with full NAP and tailored offers.
5. Monitoring – custom events, UTM tracking, weekly AI Mode checks.

Need support with the audit or implementation? Book a free AI Mode / INP consultation. We’ll review your site, prioritise the backlog, and craft a coded business-card website that stays visible in AI Overviews and Google Maps. Get in touch or call +48 697 433 120. We respond within a few business hours.

Every week you wait, another competitor secures those AI-generated leads. Update your site in October 2025 and make AI Mode work for you.